Branding in the Internet Age - It's Much More Comprehensive Than You Think in the Virtual Realm

AppId is over the quota
AppId is over the quota

You know, as a former Franchisor, I almost feel as if I could teach a class on branding. Still, in the Internet age it's a whole different ballgame, it's not like the "old world" at all. Business moves at the speed of thought, and now social networking algorithms are predicting those thoughts in advance. Do you ever wonder how all this came to be in just a couple of decades? If so, there's a great book I'd like to recommend to you;

"eBrands - Building an Internet Business at Breakneck Speed," by Phil Carpenter, Harvard Business School Press, Boston, MA (2000), 301 pages, ISBN: 0-87584-929-6.

The author of this book is the CEO of Critical Path, a company that indeed has some of the biggest names in Silicon Valley as clients, and some extremely successful start-ups names for bragging rights. Thus, what he does have to say in this book whether you go for every line or argument or not - regardless you should listen to the wisdom, soak in the ideas, and it will make you a better brander and marketer once you are done reading.

In many ways this book seems to be dual purpose, explaining strategies and successes, and highlighting some of his clients. There are case study chapters on iVillage, CD Now, Barnes and Noble (dot) com, Yahoo!, Fogdog Sports, and OnSale (dot) com. The conclusion of the book is quite telling - honest and up close and personal, you almost feel as if you were there in the heat of battle during the case studies, and the conclusion sums it all up with important take-aways.

Throughout the book he explains the competitive threats, importance of reputation, and the exponential growth of brands on the verge of chaos, but growing by leaps and bounds. I'd say this book and the book in its eBook form which is also available it perfect for PR professionals, online start-ups, small business people, branding consultants, venture capitalists, and anyone trying to guess which start-up with online sales is worthy of investing in.

The best part of this book for me, and yes, I do have somewhat unusual tastes, was the journey behind the scenes, really getting to know the decisions being made in real time by those nudging the brand's path, while attempting not to turn off the momentum as it grew. The comparisons were also great, especially coming from the various interviews of those in the know, and on the ground floor of that fast moving battlespace of online branding and marketing.

Would I recommend this book to you? Yes, I would and I also own a copy sitting on my book case in my personal business library along with my other top branding and online marketing books. It deserves a space on that select row. Please consider all this and think on it.

Lance Winslow has launched a new provocative eBook on Future Branding Concepts. Lance Winslow is a retired Founder of a Nationwide Franchise Chain, and now runs the Online Think Tank; http://www.worldthinktank.net/

Rich Janitor or Rich Fake? Rich Janitor Review

AppId is over the quota
AppId is over the quota

It seems like only yesterday when we all would put or blood and sweat to make money to make minimum wage. But then the internet changed everything. The idea of sitting at home and while drinking your cup of hot coffee and watching the money roll into your account may seem a bit absurd, and that's what this guide promises you.

Now I like the idea, working at home that is. But when there's a chance to make money, scammers can sniff it out and make you hear what you want to hear: and the best part, for them, they make money.

Now I tried this product and boy was I angry. I got so excited I almost quit my job a few days earlier. I was about to show my boss I didn't need him anymore, and boy was I wrong. The book says "just click the button to make hundreds of articles, and click another to post them all". It's as easy as "1-2-3", the third step is, well, enjoy the money!

That was but of course far from the truth. As with every good idea, it gets saturated. Soon thousands of others use the same idea, and sooner or later the idea becomes trash. But not this one. Yes, you heard me: if you're planning on making a good $100-$300 daily completely on auto-pilot, this is for you.

I was surprised! I took about 45 minutes reading the manual and setting everything up. I was so eager to buy a new sports car, I checked every hour! But only a few dollars here and there, I thought of forgetting my dream of retiring. Then it happened, my articles were getting views like crazy, minutes after minutes the numbers were going up, and so was the profit.

So I guess you can call it a 'scam', seeming as though you won't be rich, but if you're looking for a decent amount of money, this is for you. Matter of fact I did quit my job, I scaled it up and I'm looking at a consistent $700 daily. It's not too bad, for spending about an hour or two a day. In fact my kids and wife are tired of looking at my face, and all they think is "just get a job".

Want to quit your job and become your ow boss? All doing this with a computer, which your probably already have? This guide [http://www.natworkforce.com] will get you there!