AppId is over the quota
AppId is over the quota
Crush it is a great "How to" book on using social media and being real with yourself on what you do. Gary is very passionate about what he does. The key to his success is blending who he is with what he does. This is very important because people's BS meter will go up if you are not genuine.
I can tell you from personal experience that I spend a lot of time working on work. I love doing it and it would be a cardinal sin, in my opinion, if I hated it. This book will help you understand and find your true passion and monetize it. If you hate your work then I suggest you stop doing it and start working toward something you love. If not, you will end up sleep waking though life.
Why is this important to me? Think about it. You spend roughly 2000 hours per year at work. This does not include drive time, traffic, at home preparation or extra hours at the office. This is roughly 30% of your life. Do you hate it? Unfortunately many people do hate their work and will not do anything to change it thus you end up trading valuable time for dirty green paper. This is a tragedy. What if you could meld what you love with what you do to make money? Seems like a simple enough question but most people won't put the sweat equity into making it a reality. I suggest you put the hard work in now and make a mid-term plan to do it and you can send me a thank you later. Crush it will show you what Gary did to make this a reality. Note: This requires work but if you are doing what you love then it doesn't matter.
This short book is packed with useful tips on using Social Media, your passion and your time to craft a wonderful career. I already touched on passion so I will profile three more things.
1. Great Content - Once you decide what to work on then do research and add value through content. If you read blog sites you will see what I mean by great content. This does not mean you need to be a literary expert to create great content. Think of it more as useful advice. People are driven by pain and pleasure so depending on your passion you either create the content to eliminate the pain or create it to create pleasure. Do this with energy and fire and good things happen.
2. Community - There is a difference between connecting and community. Think about this - how can you be true friends with 100,000 people? The real answer is - you can't. You can be acquaintances but true friends belong in YOUR community. This means that you invest in them just like they invest in you. This is a two way street and Crush it profiles ways from Blogs, Twitter, Facebook and other platforms to maximize the community.
3. Monetize - Quick piece of advice. Don't focus on the money. If you create great content, build a real community then the money will come. You can monetize your business several ways including - affiliates, product sales, intellectual property selling, advertising, teaching etc. The list goes on and on.... Remember - once you have the community and they are interested in your "Thought Leadership" then they will buy from you because it will help them.
The best marketing strategy according to Gary is to CARE. I agree with him. I can tell you from a standpoint of my business that we offer our clients a minimum of 110% guarantee. I know this makes them comfortable and I don't want them to waste their time. Our average order size is $25,000 so an extra $2,500 to them if they make the wrong decision shows that we CARE.
I hope you have found this short summary useful. The key to any new idea is to work it into your daily routine until it becomes habit. Habits form in as little as 21 days.
One thing you can take away from this book is to start building your community through Twitter by following people. When you do this daily based on your passion then you can have two way conversations in which you can help them based on your passion.
Joe Mosed invites you to subscribe to http://www.successprogress.com/ to receive free video book summaries. Our vision at Success Progress is to provide relevant & meaningful content to our user community. To view the video summary of this article please visit http://www.youtube.com/successprogress
(c) Copyright - Joe Mosed / Success Progress All Rights Reserved Worldwide.
ไม่มีความคิดเห็น:
แสดงความคิดเห็น