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No, I'm not talking about dropping LSD (despite what Sterling Cooper from Mad Men would have you believe). I'm referring to getting outside of your normal routine and throwing your internal guide off the beaten path for spell.
Sorry to be on the Mad Men tip so much lately but there are some great one-liners. Such as this one from Don;
We pay our creatives, to do just that, what is that? Whatever they want until they have their next idea.
For me, I always feel like I need to be pushing, be productive and that never means doing "whatever". However, more often than not, when I force myself to work or think creatively, it's always sub-par.
The best ideas usually just arrive, on their own time.
So, I've started going-with-the-flow and have been cooking-up more ideas than ever. The trick is to not make this the bulk of your time spent. You'll still need to get your other tasks completed to be successful.
That being said, here are a few tips for stimulating your creativity without wasting time:
Spend more time with your most eccentric friends. My collection of friends range from Venture Capitalists to starving artist hipster types. Having a full range of perspective has helped me a lot. The best ideas don't always come from the best educated, employed or financially successful people. In fact, I'd say it's the opposite, great ideas come from struggle. Channel your inner Nietzschze.Spend more time watching Television. Funny right? Watching TV seems counter-productive. However, if you switch-up your viewing preferences and start watching BBC or PBS or something incredibly random instead of your usual you may be surprised. I actually had a great idea for a campaign while watching a kids cartoon a few days ago.
Leave the plantation. Get away from your usual scenery. Live in the city, take a cruise through the countryside or vice-versa. When we consistently see the same things all around us we tend to think the same thoughts when we see them. Stimulating your visual experience with new landscapes, sounds and smells will help get the brain moving in a different direction.
Pretty simple stuff, I know but sometimes we need to be reminded. Creativity is an exercise, not just a gift and much like modern "muscle-confusion" workouts for the body, a little mind-confusion can also be beneficial. Keep your brain guessing and enjoy the ride.
Jason Murphy is Co-founder of Gabster Media, a Cleveland website design digital & social media marketing agency.
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